YouTube introduces an ad-free tier, changes its mind. YouTube’s offer is to rival TV ad revenue for content providers. They’re also going hard on AI content creation tools to allow creators to pump out more videos to keep eyeballs. Of course, to pay for all of this, they’ll continue to flood the platform with ads.

YouTube competes with Netflix for viewers' time. Unlike Netflix's walled garden approach, YouTube offers a mix of subscriptions, memberships, and creator payouts. However, YouTube has been steadily adding more viewing interruptions than Netflix. At some point, this may become so annoying that viewers will go elsewhere.

Unfortunately, Google is tweaking this plan for the worse, as it will soon add adverts to short videos. The company has seemingly started sending emails to customers who are using the Premium Lite tier, informing them about the change that begins later this month, on 30 June.